LOGO DESIGN

Below is a logo refresh design I completed this year. One of the best parts of the design process in my opinion is the visual brainstorming before I begin. I have backlogs of inspiration in every corner of the internet - screenshots on my phone, saved photos on Instagram, pictures I've snapped of signs in the wild or pages in magazines, Pinterest, my notes app...I could go on. Including that in my initial meetings or emails with a client helps us both get a sense of the right aesthetic and ensures we take the best first step together. After that, I come up with something completely new and original based on their feedback and away we go. Click on a photo to take a closer look.